Google Confirmed "Broad Core Algorithm Update" That Affected Websites' Rankings

There were speculations over the weekend about Google in doing something with its algorithms, after some people reported that their websites were experiencing sudden drops or gains.

Some people took the matter to social media and forums, delivering their questions. Some also shared their complaints in the Google Webmaster Help forums, which is somehow uncommon..

Here, Google confirmed that it has made a "broad core algorithm update," and the result may have impacted the appearance and rankings of some websites in its search results pages.

The search giant of the web posted about this on Twitter, saying that these updates are released "several times per year" and there is practically nothing a site can do specifically to "fix" their ranking after the core update runs. "Some sites may note drops or gains."

If a website experiences a sudden drop, it doesn't really mean that there is something wrong with it. Google is just changing its ranking models to benefit those "pages that were previously under-rewarded."

Usually, Google doesn't give any announcement regarding updates to its core algorithms, because updates like these happen almost every day. But this one, isn't like the usual daily updates.

The aim for this update is to improve search results, and focusing on contents but not about quality issues. So here, the SEO industry speculated that Google was "targeting" low quality web pages to give them a chance to go further up the search result, if they deemed worthy, and to also exclude other low quality ones in order to improve Google's ability to answer search queries.

Because this a "broad core algorithm update," Google has no official name for it.