Google is the largest and the most feature-packed search engine on the web.
To make Google Search the one-stop solution for finding information on the internet, Google needs to be a search engine where people can find what they want without ever leaving it. The more people stay with Google, the higher the chance Google can get both information and ads revenue from them.
Among the frequent enhancements the company made to its search engine to make people stick around longer, is an update to its video structured data type to add support for image search.
Google said that "Your video rich results can also display in image search on mobile devices, providing users with useful information about your video."
Initially, there are two different types of external contents that can be embedded: recipe and video.
The feature was first tested earlier in January 2017. At the time, some people started seeing Google experimenting with embedding these types of content directly into the image search feature. This kind of embedding content method has been typically restricted to the usual Google searches, but with the update, Google is expanding the feature its image search results.
As a result, websites can mark up their video and recipe contents so they can be accessible in Google's image search.
When done right, an image that is pulled from YouTube, can direct users to the video from YouTube when mobile users tapped on the 'watch' button. The same also applies to recipes. When users search for a certain meal, Google can show a recipe for it when they tap on the image shown on the image search results.
The news first came from Aaron Bradley who posted the change on Google+. He then posted the two screenshots shown above which shows how both video and recipe data appear on Google's image search.