Google Integrates Gemini AI To Chrome, Means That 'Data Is Always Sent To Google'

Chrome Search AI

In an attempt to bring AI to its products, Google is having a unique hard time in doing what it wants, versus doing what it needs.

First of, AI requires tons of data to learn, and without the proper data it requires to understand users' habits and needs, the lesser it becomes useful. In order to make the AI understands users and become useful, Google has to dig deeper than it should.

What this means, it needs to obtain more information than it must.

In a blog post back in May, Google said that implementing Large-Language Model AIs into the Chrome web browser was a challenge because it requires "a new skill set."

"We had to learn not only how this technology works but also how to turn it into a product people can use. Traditional browser features work the same way every time you run them. If a feature has the same input, it will give the same output."

And this is what happens: Google is giving Chrome access to users' browsing history.

Google is doing is to make Chrome able to help users find and retrieve websites they've visited before, by running searches based on their online activities.

Since it uses AI, it supports using "everyday language to search", according to Google.

This should make the experience of using search a lot faster as well.

In other words, Google is giving its AI access to users' activities to make it useful.

This move raises questions about how much AI should have access to and learn from people's browsing history and data.

And making things worse in terms of privacy, under the "things to consider", Google said that data is always sent to Google when the feature is used.

Data includes the "history search terms, page content of best matches, and generated model outputs".

So of course, the strategy is met with criticisms, and what many people consider a privacy violation.

While Google assures that this data is encrypted and stored locally on users' device to support the History Search feature, Google is uploading users' data to the internet to make this AI work.

From worse to more worse, Google may even allow human reviewers to access certain data such as search terms, content from relevant web pages and AI-generated outputs.

Google confirms that the data may be accessed by human reviewers "to improve the feature".

Google noted that search includes "general page content" as well as page titles and URLs. The feature returns "improved results" and works from the address bar and the history page according to Google.

In the past, people complained about privacy, when their data were sent to the clouds as backups, and that they were annoyed by this, until they lose their data, or that their device is stolen.

Similarly, AI in Chrome’s History Search is there so help users find web pages based on the content, not just the page title or URL.

Fortunately for Google, the company evolves Chrome during the time that people know that AI is the hype, and that privacy on the internet is just a publicly closed secret.

Initially, there is no news about whether the feature is turned on by default or not, but what's certain, the feature can be toggled on or off.

Published: 
18/06/2024