Email is still the choice for many people when they want to send data and information to others in a more discreet way. But as technology advances and smaller screens are getting much better in showing things, they weren't always good in showing emails.
"That's because many emails are still formatted for computers' larger screens, which means reading them on mobile can be a hassle," explained Google in its blog post on September 14th, 2016.
The reason for this is because the formatting is all messed up. Elements on emails won't adapt to the changes of the viewers' screen, making them cluttered or even difficult to read. When experience is an issue, Gmail as one of the most popular email service, wants to change that.
Google said that it's working to make Gmail to be able to support emails created with responsive design. The design basically translates web contents to show well no matter what device the user is using.
What this means, Gmail will work like most modern websites: it will re-arrange the links and and text to make them easier to read; buttons will also resize, making them easier to interact with. The work also goes the other way around: emails that are designed for mobile will also look good on desktop.
But the feature won't be able to make every email look good on mobile devices. What Gmail can do is to make emails look like mini web pages, and this require the emails to be created with responsive design in mind.
Not just Gmail, the feature also applies to Google's Inbox.
In tandem, developers will gain tools that will ensure "messages [are] formatted the way [they were] intended." With this, email senders will be able to create emails that account for the width, orientation and the resolution of the recipients.
"These changes will make your email experience as comfortable and intuitive as possible," said Piere Vollucci, Gmail's Product Manager. "And as responsive design becomes more common, you'll continue to see emails that fit better on all your screens and devices."