There is almost no single being online that doesn't know Google. A well-known search engine that almost anyone use for searching what they need to find on the internet. For something mature enough to be on the web, Google is a pioneer and already being one of the dependencies of millions of companies and entrepreneurs around the globe.
Google currently hold 80% market of search engine. There are other smaller competitors like Yahoo! and Bing, but those doesn't give very much of a competition to Google resources and capabilities. As it pioneered the search market, many other businesses, especially e-commerce businesses and internet entrepreneurs need Google to help them.
Google is an American multinational Internet and software corporation that specialized in Internet search, cloud computing, and advertising technologies. It hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. A company founded by Larry Page and Sergey Brin in 1998. For a company mature enough to be on the World Wide Web, Google has tremendously occupy almost every single business aspects available. But there’s hardly a better way to understand the future of information and the web than by understanding how Google - the algorithm, the company, the ethos - changed everything.
Google was a company built on the values of its founders, who harbored ambitions to build a powerful corporation that would impact the entire world, at the same time loathing the bureaucracy and commitments that running such a company would entail. Google professed a sense of moral purity - as exemplified by its informal motto, 'Don’t be evil' - but it seemed to have a blind spot regarding the consequences of its own technology on privacy and property rights. A bedrock principle of Google was serving its users - but a goal was building a giant artificial intelligence learning machine that would bring uncertain consequences to the way all of us live.
When creativity was not always as substantial as hoped for. Google had massive goals, and the entire company channeled its values from the founders. Its mission was collecting and organizing all the world’s information - and that’s only the beginning. From the very start, its founders saw Google as a vehicle to realize the dream of artificial intelligence in augmenting humanity. To realize their dreams, Page an Brin had to build a huge company. At the same time, they attempted to maintain as much as possible the nimble, irreverent, answer-to-no-one freedom of a small start-up.
Google executes over a billion searches daily, each involving hundreds of computers over dozens of locations around the world. The average duration is 250 milliseconds. It happens in 146 Interface languages; basically everything spoken by a sizable population around the planet. This isn't just about Web pages, either. Google has already scanned over 15 million books, about one-twentieth of all the world’s unique titles. It vows to have them all stored, scanned, and linked to each other and to billions of web pages by 2020. In other words, for the rest of history, no book will be a distinct object, but rather an element of a corpus.
Google had recently moved past owning around 1 million servers, and the few hundred employees at Google updated their search index every couple of weeks. With ten thousand times more data processed daily, Google's index of the internet - just titles and addresses - is larger than 100 gigabytes, which would be the print inside about 1000 yards of books. It is revamped in real time. Most engineers at Google get their own copy of the Internet to work on, with several billion documents added annually.
The English-language model for Google's voice-activated search programs were created on a database of 230 billion word strings collected off of search queries. Understanding of the relationship of word sounds come in part from collections gathered in a free 411 service. Similar work went into the 23 other languages covered by voice search. They aim to eventually service several hundred of the world’s 7000 tongues. Google’s early translation software compared parallel translations of U.N. documents of more than one million words each, and then grew to encompass billions of words in some 58 languages. The results still need work sometimes, but in Google’s first year of trying it bested programs that had been worked on for decades. Brute force matters.
Google who owns YouTube, hopes to multiply the amount of video on the web and make it easier to search, by promulgating new standards for audio and video production. Now, YouTube’s computers spot what videos are catching on, and caches copies of that video in hundreds of servers, belonging to Google and dozens of partners, around the world. That won’t change, but the new codecs will make it easier to analyze and put in categories – and Google won’t have to accommodate the hundreds of different types of coding software it inherited from the old world of video cameras and broadcast television.
After having all the thinkable in the internet world and video streaming, Google that also have a potrait of the earth's crust in Google Earth and maps in Google Maps, have other role in the social media phenomenon with its Google+. taking another step in helping businesses with Google Apps, ease communications with Gmail and internet browsing experience with Chrome browsers. And after having success in mobile business with Android OS, Google also enters the cloud computing trend with other giants like Amazon, Apple and Microsoft.
The reality is that the scale and speed at which Google handles the world’s data propels it, and us, when we think about what is going on here, into entirely new ways of thinking about some of our most fundamental technologies, and about the world’s future.
Google has changed how people manage their life whether they are aware or not. And whether they are fond of the internet or not, all of those around them are already into this phenomenon. Other things that have the same extraordinary amount of influence is when people have a role in the growth of whatever it is built for: social media, microblogging sites and people-editable articles encyclopedia like Wikipedia, has changed how people see information, both on the World Wide Web and the real life we are all on.