With More Page Badges For Outstanding Members, Facebook Expects More Engagements

It was in 2018 that Facebook introduced Group Badges. The little images and notes appear next to a member's name on group posts, comments and on member profile.

The feature was meant to encourage engagements. With group members having different roles, each person can be assign with his/her own badge, "to make it easier to identify fellow group members and foster community building," according to Facebook.

This time, the company is expanding that feature.

While previously, there were only badges for administrators, moderators, new members, for a member's group anniversary, members identified as conversation starters, and for founding members, Facebook is adding badges into Page interactions, "and expanding the signifiers available in order to highlight more prolific and engaged Page fans."

For example, there are the 'Anniversary follower' and 'Milestone follower' badges for Page interactions, along with the 'Follower' icon, which highlights who's who within the post comment streams.

What's more, it's also possible for a user to have two badges at the same time, which is displayed with a '+1' notifier.

The Facebook's Page-specific badges are initially available to only Pages with more than 10,000 followers.

In additions to expanding badges beyond groups, Facebook is also providing more ways for Page administrators to better understand their fans.

With these added benefits, administrators can have more ways to boost engagements and reach, by focusing on specific and interested users, as opposed to sharing with everyone.

This should allow larger Pages to use this feature to appeal different audience segments for targeting, for example, or for posting specific updates targeted to specific audience.

Facebook Group badges

Here is the complete list of badges, according to Facebook's blog post:

  • Admin and Moderators: These badges are reserved for group leaders. The badges will always appear for group admins and moderators.
  • New Member: To welcome new members, this badge will only appear next to members who have joined the group within the last two weeks.
  • Group Anniversary: This is to celebrates the time a member has invested. This badge will appear on the anniversary of the day a member joined a group.
  • Conversation Starter: Given for members who start meaningful group discussions, and also to those whose posts receive the most likes and comments in the past month.
  • Founding Member: These are for early members who have helped a group grow. The badge is awarded to people who join within the first three days of a new group's creation and write a post, invite others to join, or share to the group within those first three days. This badge is only available in newly created groups.
  • Conversation Booster: This badge is for those who frequently generate meaningful discussions, and encourage other group members to contribute. The Conversation Booster badge will appear for members who make comments that people find valuable.
  • Visual Storyteller: Members who gave unique contributions to the community will get this badge. The Visual Storyteller badge will appear for members who share photos or videos that group members find valuable.
  • Greeter: This badge is meant for new members to make them feel welcomed. It will also appear for members who frequently respond to new members' posts and comments.
  • Link Curator: This badge is to recognize members who help bring topic-relevant news to the group. The Link Curator badge will appear to members who share quality, external content with their group that receives many reactions and comments.
  • Rising Star: Recognizing new members within their first month with the group that contribute to the community. The rising star badge will appear for new members that receive the most comments and reactions on their posts and comments.