WhatsApp is popular for many reasons. Besides having Facebook behind its back, the messaging app is also easy to use and straightforward.
Long story short, WhatsApp is literally giving Facebook no money.
What's more, WhatsApp said on its page that it does anything to improve Facebook product experiences.
So what could Facebook do to make WhatsApp at least profitable?
First, it started by sending Facebook a little and some of its user data. This doesn't help Facebook earn money, at least not directly, as the data only helps Facebook know more about its users.
The second way, is by embracing its business users.
And this time, that second way is getting clearer, as WhatsApp is becoming a store counter for users to discuss products and coordinate sales.
Through its Catalogs feature for example, the messaging app started allowing users to quickly see what’s available and helped businesses organize their chats around particular items.
This time, it's Cart's turn to arrive to WhatsApp, as explained by Facebook is a news post.
To use this Carts feature, users just need to open WhatsApp and find the items they want to buy from a business profile of the business they would like to order from. Tap in the Shopping button to then tap the 'add to cart' link.
Users can 'view cart' to see all the products they've added to the cart, or tap 'add more' if they wish to navigate back to the catalog to continue adding more products. Users can also edit the quantity for each product added to their cart.
"Once your cart is complete, send it as a message to the business," explained Facebook.
In this world plagued with the 'COVID-19' coronavirus, many people are still stuck wherever they are with less ways to buy the things they want.
With pretty much of the world is still battling the virus, Facebook is gearing WhatsApp to be ready for the end of the year holidays, in order to benefit the online buying trends that were created by this coronavirus crisis.
Here, Facebook wants WhatsApp to be present where the money is.
Facebook knows that it is already capable of building a captive audience throughout its properties, and this is why Facebook is confident about introducing more e-commerce methods, as it aims for more revenue sources.