Organic Content: Why It Can Be The Key To Your Search Engine And Social Media Success

Content is king. It has been the king and always will be. They are the ones that speak to your customers and spreads your word to the potential target audience.

The ever-increasing changes to search engines' algorithms are slowly but steadily reward people's efforts in creating good organic contents. You need to keep on creating great and quality contents because your organic contents are always more rewarding in a long term.

Organic content here refers to your website pages that are written by you, your website's users and visitors. The page is then crawled and indexed by search engines, making it available for others when they type certain keywords into search engines.

Organic contents work because search engines live on them - the more they have, the more they can provide to their users. This is the primary goal of search engines as they seek revenue by delivering ads to results pages among others.

But then the inevitable happened.

As search engines, followed by social media networks, have grown and developed, brands and advertisers started to lost their trust on organic contents. One reason for this change is the increase in competition, which can sometimes make it feel like everyone is struggling to be heard.

Many businesses are competing to reach the same audience, as more and more of them are struggling to get to the top of search engines.

To combat this, many businesses turned to paid advertising to try and get their content in front of their target audience. Because of this, brands are also increasingly shifting their budgets away from organic content creation.

However, no amount of paid media is going to turn bad creative into good content.

Content is King

In the rush to keep up with the amount of contents posted on the web, content quality will suffer. If you think you can make people loyal to you by pushing more paid advertising without thinking about organic content quality, think again. Organic contents always matter as their quality determines the difference between catching attention and retaining attention.

While there are most definitely benefits of amplifying content with paid advertising, but if you simply push poor quality contents using ads, people that were once attracted to you, will stop approaching you. If you boost poor quality contents with even more money, people won't be interested anymore.

For people on the web, useful and relevant contents are the things they want to see.

Quality web content that is unique, engaging, interesting, readable, up-to-date and on-topic will always make search engines and social media refer traffic to your website, moving your website up and on top of relevant keywords on search results.

When your site fulfills people's needs, good search engine ranking will follow closely behind. If done right, people will look at your organic content, share and amplify your voice on social media, without you needing any advertising.

This is the reason why you need to go back to the basics, and focus on creating really good quality content, which will perform well organically. Organic contents are what search engines and social media feed on in the first place, so it's a big no if you put an end to them.