20/10/2014
Snapchat has more than 100 million active users of its free photo and video messaging app, but it has never made any money from them. For the first time, the popular messaging app puts its first ads inside the Recent Updates screen for American users.
Snapchat's first ad is in the form of a 20-second trailer for horror film Ouija, paid for by studio Universal Pictures.
"It's the first time we've done anything like this because it's the first time we've been paid to put content in that space. It's going to feel a little weird at first, but we're taking the plunge,” explained Snapchat in a blog post.