On the web, there is nothing more social that the digital walled-garden Facebook is creating. Using the social network, users can share anything to anyone.
Welcoming the holidays, Facebook is up for a bit of change. The social network giant is bringing a way to deliver messages to users. Those messages sit on top of the News Feed, showing information about things.
Announced on December 20th, 2016, it started as a marketing program made to invite others to share and that about events and moments happening in their lives to communities around the world. The goal is then to allow users to connect and share with friends, especially during the end of 2016 holidays.
With the feature, Facebook also wants to help people discover more about any occurring moments, celebrate and continue to make the world more open and connected.
As a start, people will see a message from Facebook in their News Feed wishing then Happy Holidays. They will be invited to share a holiday card with their friends on Facebook, by choosing one from a set of 18 custom-designed cards.
Having custom-made messages to sit on top of Facebook's main content is nothing new. This is similar to seeing Google showing Doodles on its home page, and it's essentially a practical way to get attention, and to deliver information fast and quick.
As they evolve around events, they may be themed around holidays or memorable moments in history. But because Facebook is placing a larger emphasis around current events in local communities, the highlight can cover a broader term that Google.
For example, Facebook has suggested its users to check out the Super Moon, and greeted users with a Thanksgiving message.
For Facebook users, the little touch can help make Facebook to feel a bit more friendly and alive to them. Many people check Facebook early in the morning. And being greeted is something that can bring a smile.