Google adds a Knowledge Graph card dedicated for news publishers in which Google Search users can learn more about them and their publication straight inside the search result.
According to the search giant, this should help searchers to learn more about "a publication you’re not familiar with or one you wanted to learn more about."
As an additional improvement, the Knowledge Panels also provides searchers a faster access to information about a publisher, by showing topics like:
- Writes about: Topics that are frequently covered by the publisher.
- Awards: Notable awards that the publisher has received.
- Reviewed claims: This shows up when a significant amount of a publisher’s recent content has been reviewed by an authoritative third-party fact-checker.
This should also help Google in addressing misinformation and fake news issues it has been having for some time now.
Because Google is mostly algorithm-ridden, the company explained that there is no way to directly control which publishers are able to surface this Knowledge Graph card, or what information it will show.
However, Google did say some tips that publishers can follow.
The additions is another step for Google to surface information that should be useful to answer users' queries. "This access to relevant and additional context can help you learn more about different sources and which you’d like to read," said Google.
Google said these Knowledge Panels, while they do give exposure, they won't influence how website will rank in its search results.
