Google is no stranger to design updates. From minor tweaks that happen frequently to major ones like the introduction of Material Design.
The company is always testing new ways to make its product useful and appealing to the ever-changing trends, but at the same time, retaining the easy of use as much as possible.
Search is still the company's main product. As the one of the most recognizable service on the web, it get tested more often than any of other Google's products. And in November 2nd, 2017, Google is rolling out a redesigned Search after testing it to varying degrees in recent months.
The most notable is the rounded UI for both the Feed and Search results.
Visiting the Google homepage or Search results on a mobile device, users can see that the search bar features rounded corners on the homepage, while the box with the category tabs at the top of Search results has also been rounded.
This curved treatment also applies to every cards.
Typing a query, the rounded design is also mirrored in the predictive search suggestions underneath the search box.
So here, the rounded corner design is consistent throughout almost every part of the interface.
Google also opted to use a bright white color for the background instead of the previous light gray. The reduced contrast actually made highlights to the cards slightly less than before. To counter this effect, Google changed the page summary to gray instead of black, and added more shadows to the borders in order to better distinguish the elements.
One other notable adjustment can be found in the font color of links, which have been redesigned to use a slightly lighter shade of blue.
The change is minor, but indeed visible and a change in experience.
Google was first seen experimenting with the design in July 2017. Afterwards, the design has been frequently seen when performing a search in Incognito Mode. However, beginning in November 2nd, 2017, the interface went live.
The company is rolling it out to all users in phases on every device and browser, including Chrome on Android and Safari on iOS.
