App developers who want to beta test their apps for Amazon have a new service called "Live App Testing" tools that the company is introducing. The tools will allow developers to enroll interested users into a beta to get broader feedback before going live on Amazon's Appstore.
The Live App Testing is Amazon's attempt to compete directly with Google's beta testing services for Android, and Apple's beta testing for iOS through its acquired TestFlight.
Test apps can also take advantage of Amazon's full suite of developer services, including in-app purchases, in a production environment, says Amazon.
Beside offering basic analytics about the tests, the tools allow developers to track user engagement, repeat usage, and other bugs.
