A picture of a plain brown egg has raked more Likes that Kylie Jenner's post, the previous most-like Instagram post.
The photograph uploaded on January 4th, had one goal in mind: to become the most-liked Instagram post of all time, to overtake Jenner's birth announcement of daughter Stormi Webster from February 6, 2018.
"Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this," the caption says.
In less than to weeks, the attempt succeeded as it garnered a whopping million of Likes in just days.
In an Instagram story responding to the win, the account’s owner Egg Gang thanked its followers for the support, and said:
In response to the egg's victory over her post, Kylie Jenner posted a short video of her cracking an egg onto hot concrete.
"Take that little egg," she said on the post's caption.
Egg Gang is not the only account to have attempted to gather a mass number of Likes or followers with just a simple post.
Previously, Half an Onion on Twitter has gotten itself more than 600,000 followers in a sole attempt to overtake the popularity of Donald Trump’s account. And following Egg Gang's post, there are numerous other Instagram accounts that post similar photograph in an attempt to quickly gain followers.
Surpassing Jenner's post, this means that Egg Gang's post also surpassed the likes of Justin Bieber's engagement photo to Hailey Baldwin, Beyonce's pregnancy announcement, and Kim Kardashian's wedding photo with Kanye West.