09/09/2013
Twitter acquired MoPub for $350 million. The company founded with a mission: to enable great content by powering advertising for the world's mobile publishers.
The mobile-focused advertising exchange technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising - direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace - in a single product.
MoPub offers Twitter a safety: if Twitter's growth stalls, and the company never becomes a truly mainstream product, MoPub offers Twitter a revenue stream that isn't dependent on Twitter users.