It was back in 2010 when YouTube implemented a like and dislike button on video pages as part of a major site redesign.
Since them this feature serves as a replacement for the previous five-star rating system; which was found to be ineffective.
This was followed by YouTube in creating YouTube Rewind, which is a compilation of videos for an overview, and sometimes a recap of each year's viral videos, events, trends, and music. Each year, the number of YouTube personalities featured as well as the presentation of the series, has increased.
In 2018, the streaming site created YouTube Rewind 2018: Everyone Controls Rewind and uploaded it to the YouTube Spotlight channel.
The video featured references to Fortnite, and famous personalities such as Will Smith, Twitch streamer Ninja, Marques Brownlee, Trevor Noah, and John Oliver. It was also YouTube Rewind's first to feature a combination of animation and live-action sequences.
Apparently, this video became the most disliked video of all time.
Upon its release, the video quickly received extensive backlash from critics, with many YouTubers and viewers deemed it the "worst Rewind ever".
Criticisms ranged from the inclusion of celebrities and personalities who aren't affiliated with YouTube (such as Will Smith and Ninja), as well as the exclusion of certain incidents that had huge impact on the platform but controversial, such as Shane Dawson, KSI and Logan Paul.
There is also no mention about PewDiePie in a battle against T-Series for the most YouTube subscribers.
The video also didn't put any reference on the deaths of popular figures in 2018, such as Stephen Hawking, Stan Lee and Avicii. The video was also criticized for overusing some trends that are outdated and less popular, such as Fortnite.
This is why YouTube is said to "out of touch" with its viewers and their interests.
YouTube in creating its Rewind series, is actually YouTube in facing a dilemma.
One one side, it wants to praise and highlight those creators who really made its platform a must-visit place on the web for its users. However, by including very famous YouTube personalities, it would be like YouTube in sending a message that it endorses those controversial figures, although it isn't.
On the other side, it also wants to expel those vloggers who have risen to the top but by tricking its algorithms. Including them would be difficult to for YouTube’s positive public face.
As a result, in less than a week, the annual video put out by YouTube on December 6, quickly surpassed the previous first-place holder of the most disliked video, which is Justin Bieber's Baby music video.
While music videos make up a majority of the most disliked uploads to YouTube, the trailer for the 2016 film Ghostbusters became the most disliked movie trailer on the site, with over one million dislikes.
