Creating Links In-Person. How To Do It, And What Difference Does It Make?

There is a person behind everything. Although many things are automated these days, there is still at least a person who manages those tasks to make sure that all is running well. In SEO when you're trying to get more links, you should always remember that behind those links, there is a person.

Real, powerful, high-quality and authoritative links are the things that most marketers and SEO enthusiasts are aiming. These links are what Google wants, the those are what they like.

When you're creating a great and compelling content, designed and optimized for people and search engines, you're creating something that people will like to share. But getting those people to share usually requires more efforts, such as outreach.

When you ask someone to spread you posts, or share them to social media, you're simply asking them to do you a favor. Not everyone wants to give a hand in helping you, most people don't care.

To reach more people easier, the best way to do it is to close in into somebody who knows you already. People who knows you, a likes you, are the ones that do care.

Making people care about you is not a simple task. It requires efforts and time, and no one responds the same. But when you do have people that care about your brand, your step in getting more links has just got a lot easier.

Relationship-Based Link Building

In general, something that is created by others who do care, have more impact for both parties. The relationship-based approach in link building can be s powerful that connecting between the sites can go to a personal level. This means that you can start creating positive relation between you and your content, and share them whenever possible.

A link is a credit, given to you by someone on the internet as a token of appreciation. Since that behind "someone" is a person, you can move your strategy in link building to relationship building.

When you're building a link, you generate a link. But when you build a relationship, you're building multiple link possibilities and more shares. Not to mention word-of-mouth that further empower your marketing efforts.

And as another advantage for you, building relationship means that you're making new friends.

Getting People To Know You

Building relationship on the web, is more or less similar to what we usually do when we meet someone in person. Information trading, exchange of interests, and so forth. All relationships are based on communication and interaction.

When you're creating a brand, to make people like you to some extent requires their love for you. When they like you, they're building your brand for you.

A similar thing happens if you're trying to get new relationship elsewhere. In trade shows and conferences, for example, these places can be the source that opens you to new industries and new clients. By tagging along new people, you're seeing new people that can benefit your brand and business.

Beside meetups and trading associations, you can also seek places like clubs and events that are open to public. Closed-membership groups also work well if you can manage to close in on them.

On the internet, building relationship in-person is similar, like mentioned before, but totally in a whole different level. You don't know them, and they don't know you. When you're both a complete stranger, why should you both care?

Because things are automated on the web, the first thing to do when you want to approach someone, is to be a human. Humanize your brand will make others see the person behind the name you're trying to sell.

On the internet, trust and privacy are the two opposing things that can either work together or kill each other. Websites like LinkedIn, Facebook and Google+ can be a great way to meet new people. You can focus on groups, or the industry you're in.

By getting active in communications, you're meeting new people to connect with.

As a start, you can approach those that move within your local area. The reasons for this is because backlinks from people coming from the same geographic area can be extremely valuable to websites with a strong local focus.

Building links using relationship, especially within your local community, is always worth doing.

Business talks

Strategy To Connect

When you meet someone new, there is a change that the person will like you, or hates you. When you meet someone with whom you'd like to build a relationship, you should never start approaching them directly to the topic. There's always the basic of communication where you're building trust and their confidence on you.

More talks usually translates to thorough research. If you see that your target is enjoying the conversation, you can start creating connections in some other part. Ask people questions about themselves, make them do most of the talking, and you do the listening.

The more they talk, the more you listen, the more they speak of their hopes on themselves, and the more you know how to approach them.

Just like on social media, you should never talk about yourself. Your main success is engagement, and for that, you should make people talk.

Further reading: Enhancing Authority and Generating Quality Links via Public Relation