As more and more websites and blogs are put online everyday, there are no questions that the blogosphere is overpopulated. With millions of blogs aiming to get that same pool of audience, how can you be sure that your blog is noticed?
As frequent users of the web, to some, having a blog is somehow a must. Despite being pushed over since the rise of social media, having a blog is still in one of the best way to get your words out to the internet world.
But in the world where being social is going digital, embracing social media in order to give your blog a little more "push" can't be wrong.
Social media is one of the fastest moving medium of contents. With billions of thoughts and posts are shared, how can you get so sure that your post reaches the right target?
For blogs to be on social media is not just to get more friends or followers. It's more about being seen. You may have done some SEOs to your blog, but to reach more people on social media involve more just tweaks on your site. It's more about being social.
Below are some of the ways you can do to get your blog noticed on social media.
Options to Share
One of the most common thing on the web is having the power to share a post. Whether it's to Facebook, Google+, Twitter and others, giving the options for your visitors to share your post is the easiest and fastest way to get better awareness.
Sharing options come in many forms. It can be a custom code, to plugin feature tailored specifically to your platform. When your readers are enjoying your post, you can ask them to comment or share. Asking strangers to share won't make your dignity fall, instead, it will make you a bit more human.
On the web where almost everyone is a total stranger, being human is main reason for your brand to go social.
Participate in Chats And Answer Comments
Being social is not all about posting something then stay quiet. You need to be active and talkative. When you have followers, people are liking you because of what you do, don't disappoint them by not responding to their queries.
Participate in chats and answer the comments you have on your posted posts. Use hashtags to help you in managing your ways through different topics
Some people that are your followers can be social media influencers. These individuals will have a large following, and they can easily give you an added boost of traffic and awareness if you can get close enough to get their appreciation. When you build a relationship with these influencers, it's vital to give them credits by retweeting some of their posts or mention them on your posts.
The next important thing is to say thank you. When people do you a favor, always remember to thank them. You can also thank your new followers when they followed you. A good relationship is built through time, and quality relationship is when you can maintain them.
Use Images When Possible
Pictures are worth a thousand words, so why not use them to put more emphasize to your post? When you include a picture to your post, the text written in it will be more engaging, and the cause of this is humans are visual creatures.
Sharing on social media, pictures will make your post standout among others. It will take more space than just text, and it will attract more potential traffic. Beside high-quality picture that is large and appropriate can give you more appeal, it will also give your post a new meaning, increasing the visibility of the post.
Further reading: Choosing The Best Images To Make Your Web Contents More Appealing
Use Your Own Brand
A brand is what will represent your blog. To get people to notice your presence, having a brand page can quickly make your post more recognizable. Each social media has different branding option, choose which social medias that you can use best to represent your posts, then include any promotion and other marketing efforts if you're running them.
Twitter and Google+ have branding pages that help you get noticed by your customers. Facebook has its own branded pages feature that is available when you run promotions or other things.
Publish Regularly
Social media is all about interactions. When people follows you, they're expecting more from you. People will lose interest in your social media page if you stop posting.
Know who your targeted readers are and where they come from. Get to know their prime time and post accordingly. You can use your favorite software to manage all of your social media accounts in one place so you can track their activities.
Schedule your posts, respond to any questions or comments, and stay on top of your social media accounts whenever possible.
Encourage People to Get Involved
Your visitors are the best brand storyteller. What people say behind your back is their most honest opinions. The better the things they say, the more they have respected you.
By encouraging people to like and share your posts, the success translate to a higher engagement and visibility. The more visibility you have, the more authoritative you will become.
A great and well-crafted post means one thing. But if the post can be retold by others, that is a whole new bigger thing. Powering people to share is like having a free advertisement that works way better than any professionally made advertisment.
If your blog and your brand should talk, the best ads are made by people for the people. Not from you.
Go Viral
Anything on the web is there to be seen. Some succeeded more than others, while some stayed down quiet in the dark hoping for the light to come.
One of the very best way to get your words out fast, and make people do the rest of the marketing work for you, is to make your post viral. Most viral posts use funny pictures, jokes, memes and videos to accompany their contents. Sharing these things, to the right target, can make your post viral.
People are attracted to interested things. If they find your post interest them, your post will have a higher chance to be shared. The more exposure you have, the easier for your brand to get that traction you wanted.
Since mobile users are increasing fast, you should make sure that your blog is mobile ready.
Further reading: Social Media and the Power of Viral Marketing
Conclusion
Social media is one of the greatest source of traffic. By engaging the correct target at the right moment, you can funnel the traffic to your blog in no time. Using personal connection with your followers and visitors, and with social media influencers, can give your blog a close personal look that takes your blog to a different level of exposure.
As long as you remain active and start linking to interesting posts, followers will begin to build. For a social media marketer, there is nothing better than learning how to master engagement and watch a blog's traffic increase.