Trend changes, and so is design, If your website has outdated design, it won't be able to provide a good user functionality and satisfaction because people are expecting you to be better than that.
While many websites are able to keep up with the growing and changing design trends, most actually failed. Most of those brands don't realize that their design is out-of-date, not that they don't care about customer satisfaction, it's mostly because they just don't follow the trends.
Everyone should follow the recent trends because it simply describes what's today's needs.
In order for brands to meet the latest design trend, they need to understand why their design is outdated. But first of all, lets understand the advantages of updated website design:
- Keeping up-to-date with newest technologies and securities.
- Improving appeal on search engines, improving SEO.
- Better user satisfaction and experience.
- Making web pages load faster.
- Visually more pleasing, more attractive and easier to navigate.
- Better ability in converting visitors to buyers with attractiveness and perfectly positioned call-to-action feature.
- Using recent graphical and video technologies for better satisfaction and speed.
Remember that the goal in updating your website to the current trends isn't limited to just meeting the trends. It's fundamental, and also improves user experience, user satisfaction, creating better sales and better brand visibility as well as awareness.
If you value your visitors, updating your website to the current trends is a proper investment for your business. Modernizing your website will not only better highlight your company's vision and mission, but also to achieve targeted customers and audience better.
Below is some of the things to make your website updated in quick ways:
Making Your Website Mobile Friendly
While people still use desktop PCs for many things, the number of people that use mobile devices to browse the web has increased dramatically. This indicates that your online presence should be friendly to those mobile viewers.
One of the ways, is to make your website's design responsive. Responsive web design has mobile users as priority. With that idea, your website will resize and fit well to various screen sizes without hiccups. This will improve experience and user satisfaction.
Not only that, search engines also put better emphasize on websites that are mobile friendly. Non-mobile compatible websites, for example, are taken as out-of-date websites by Google and other major search engines. If your website fall into this category, your will lose a large chunk of potential visitors, And losing a large number of people can certainly affect your business and your overall business.
Further reading: Adaptive Web Design Or Responsive Web Design? Which One Is Better For You?
Clean And Clutter-Free Design
When people land on your web page, they have reasons why they've landed there. They may have searched something on search engines, or click on a link, or just wander to you with positive thoughts expecting the best from what they will see.
Overall, it's information that they seek. This is where you need to put that information forward without hesitation or compromises.
Clean, fresh and clutter-free web designs are preferred by everyone on the web because they're just simply appealing. Websites with overly-designed interface would crammed the text and images, obscuring the information people want to see.
Clean design is also much more effective in indicating your brand's professionalism, making it more credible and trusted. The reason for this is simple: most online prospects tend to be annoyed when they need to waste time in searching for information they are looking for. If acquiring information within your website takes a long time, then they just go away from your website and visits to your competitor’s websites if they find it reliable and comfortable.
Using Newest Style Elements And Fonts
Styles elements and fonts are the face of your website. They're where information are provided, speaking without any voice with all their very might to your visitors.
If you do not have the proper fonts and elements to meet the demand of certain visitors using various devices, then your web design is out-of-date. Your business website talks about your brand and services with the product you deal with. Updated fonts and style elements is the simplest but also the finest indicator that indicate your design is at the time and today's trend.
And if your website still depend on Flash for animations and attractions, it's wise to ditch that entirely. Not only that Flash-enabled websites are heavier to load and not very friendly to various browsers, they're also less secured.
Making Your Website Social Friendly
Not just search engine friendly, your website should also be social friendly.
What this means, your web's contents should be open for visitors to share. There are plenty of choices to choose from, but the goal here is to ease visitors to share your contents to more people on social media networks.
You should also have social media accounts to prove your focus on becoming a more social brand. If you have official presence on social media, this can be a way for you to track down people and see their impressions.
Accurate Information Without Broken Links
When time goes by, there could be changes that you've made regarding the policies or your business practice. You may have changed your address, your phone number of even your website.
Each time there is an update, that update should be presented to your website so people know any changes that could affect their experience with your business. If your website has inaccurate information, this could be the worst problem your site could have. Remember that information about your business on social media networks should also be updated.
Another thing that you should know is that the more you add contents to your website, the number of pages will certainly grow. If your website has missing pages, broken links, or other non-working features, user experience will suffer.
This is where you should keep the information and links maintained.
Continuous Attempts To Avoid Dated Design
Websites make your business familiar to the users around the world. A well-designed and attractive web design attracts visitors to visit your page continually, making them happy and comfortable.
The work to keep your website updated should be a continuous work. You should regularly check the trends and see whether your website can keep up with the fresh demands. As a website owner, you should also constantly be scrutinizing yourselves, your work, as well as your competitors.
But still, you should worry less about whether your website is trendy and more about whether you're really fulfilling your duties as a business that can be trusted. Success doesn't rely on following the trends, or avoiding them. But your persistence that focuses on creating changes that benefit, that is the thing that will never become outdated.