Sending emails using email services have developed and has become even more intuitive. With an update, Gmail goes further than that.
The tech giant Google is bringing a major upgrade to Gmail, allowing users to interact with emails in their inbox, just like how they would normally do with web pages.
This interactivity make Gmail dynamic, essentially more of a web app than just a usual email service people have known it for.
According to Google announcing the update:
"Starting today, we’re making emails more useful and interactive in Gmail. Your emails can stay up to date so you’re always seeing the freshest information, like the latest comment threads and recommended jobs. With dynamic email, you can easily take action directly from within the message itself, like RSVP to an event, fill out a questionnaire, browse a catalog or respond to a comment."
The change, in Google's words, can be described as "the biggest thing happening to email since the creation of email."
With less required time spent to browse for emails and interacting with them, users can reply to comments addressed to them in a Google Doc, without having to open the app, for example.
Users can also mark tasks assigned to them as completed, right from the app.
In an example provided by Google below, users can respond to meeting without having to open another website:
For marketers, it means they can personalize their messaging more than ever before. With this kind of interactivity, marketers can put more contents than reasonably possible before in an email message.
Such as, sending a product catalog could include carousel of items that is up-to-date, and includes only those that are in stock and for sale, in real time.
In terms of security, just like the rest of Gmail, dynamic email is secured by Google's own security protections. For added safety, those who want to send dynamic email have to be reviewed by Gmail first before they can get started.
Initially, Gmail dynamic emails are rolling out to all users on desktop, with mobile support coming out later.
And for G Suite users, they can enable this dynamic email by accessing the Admin console.
It should be noted that users using Gmail in a third-party client would only see the static version.
This kind of interactivity certainly improves email experience. While It might be a while before people start demanding this sort of interactive functionality as a default on email services, but Google seems to make a head start way before others.