Facebook Becomes A 'Casual' LinkedIn By Launching Job Posts To More Countries

However, Facebook is not LinkedIn and never will be.

Facebook is a social media network, and the largest one there is. On the other hand, LinkedIn is a social media just for professionals, nothing more.

Combining what's supposed to be the best of the two, Facebook is rolling out its own LinkedIn-like job posts, initially to more than 40 countries. Here, businesses can create job vacancies to a Job tab on their Page, the Jobs dashboard, Facebook Marketplace, and also to the News Feed where they can promote them with ads.

With this feature, job seekers can discover job openings, and directly auto-fill the applications using their Facebook profile information. They can then edit and submit their their applications, and further communicate with their future employers using Messenger.

The feature was first sported in the late 2016 when Facebook was found testing the feature, before it rolled out to users in the U.S. and Canada in 2017.

To make this happen, Facebook partners with ZipRecruiter to bring more job openings to its platform.

And by bringing this feature to more people by launching it to more countries, Facebook users can use the Jobs dashboard found in the sidebar on Facebook desktop, or . Or on the app's More section for mobile users.

Users can discover jobs, and filter them by proximity, industry, and whether they want a full-time or part-time work.

Social seek

Facebook in bringing its own job posting feature, is dive deeper into its community. Given that Facebook has a lot of advertisers and business Pages, the company thinks that it can connect them with ordinary users, bringing jobs to them.

What's more, this feature could also help Facebook steal some of LinkedIn $1.1 billion revenue, which was passed to Microsoft in Q4 2017.

However, Facebook is not LinkedIn and never will be.

Facebook is more social, interactive and "casual". What this means, job applicants don't usually show their outstanding resumes and education histories, or things that are often boasted out loud on LinkedIn. What makes matter worse, people often be themselves instead of showing their professional attitudes. As a result, the feature appeals more to blue-collar jobs and low-skilled job seekers.

The challenges for Facebook is that, it needs to convince users that they can still be themselves on the social media network. The company stresses out that potential employers can only see what's public on the applicant's profile, and nothing more. But still, the casual part of Facebook can and will always make job applicants a bit paranoid.