Twitter Is Allowing Users To Broadcast Live Videos Without Requiring Periscope

Twitter is making another bold move to get more user engagements. The microblogging platform has announced that users can now "go live" straight within Twitter with Periscope's functionality integrated into it.

The move may not be surprising and may as well been predicted. However, it's an important step for the social media to continue to operate by having Periscope as a separate entity. Previously, users need to have Periscope account to go live.

By having a direct integration within the Twitter app, the functionality to "go live" is now baked inside Twitter. The button will now take users to a pre-broadcast screen where they can enter relevant details before starting their broadcast stream.

What this means is that users no longer need to download Periscope to live-stream.

And because Twitter is hosting the feature itself but borrowing parts of Periscope, users will still have the full Periscope functionality, including the 'hearts'.

But during its introduction, live-stream contents created within Twitter are saved to Periscope and now where else on Twitter. This means users are likely to need an Periscope account to keep and manage those contents, at least during this stage.

Better Late Than Never

Twitter is simple but straight-forward platform. It has less distraction and things are plain clear. However, as competitors are ramping up more features into their core, people are actually liking the move.

The merging of Twitter with Periscope's functionality makes sense because others in the competition doesn't have a separate app just to allow users to live-stream their contents. The benefit for users continues as they can manage everything in one place, within one single app.

This should answer one of the biggest criticisms about Periscope that "forced" Twitter users to download another app in order to broadcast or watch live-stream contents.

So less app to use, less to learn, easier to showcase, no additional tools needed and everything can be kept under one account.

While the move is certainly a good one, the question is: why did it take Twitter this long to just implement such capability?

Others in the live-streaming business have took off a lot earlier, gaining many eye balls and engagements. Besides that, Facebook has gone further up by introducing Live 360, for example. With Facebook on one side, YouTube also have its own live-streaming push.

The integration of Periscope into Twitter makes sense. This is like seeing Twitter moving on from Vine by streamlining its business.