Video contents are engaging, and it's no surprise that Twitter has made them the priority in its growth strategy.
Here, the microblogging site announced that it has added more video providers to its partner program, to the already existing 60 companies. Utilizing their expertise, Twitter said that brands will have greater access to “fresh and memorable” creative content options, which can help them stand out in busy Twitter feeds.
They include: Curalate, Jebbit, VidMob, Vidsy, Animoto and Social Native.
Twitter launched Official Partner Program back in 2015. They are a set of companies, which Twitter recognized for what they do best.
The program encourages more businesses to use the platform to reach customers and will help businesses in achieving better business results on Twitter.
According to its page, working with one can "increase returns on advertising campaigns, gain brand insights, scale customer care and more. Their goal is to help your business achieve better results on Twitter." And as Twitter's video efforts expand, the company continues to work with new and existing partners to help brands tap into new opportunities, and get more niche audience that they may not be able to reach on other networks.
By adding six new providers to the existing list of partners, Twitter is looking forward to get more brands and marketing teams to connect with the experts they need to monetize and boost performance.
