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Twitter Switches To Tabbed Feed Because It Knows What's 'Best', Before It Knows It's Wrong

Twitter algorithm

Twitter has long been the place for real-time information. It has been the platform where people can keep up with what matters to them.

Originally, Twitter showed its timeline in reverse chronological manner. But in 2016, the platform shifted to algorithm to show tweets it thinks are the "best." What this means, the order tweets are shown will show depends on users' interactions.

Twitter was heavily criticized when it introduced this.

This is why the social network created an option so users could always see recent tweets if they want to.

But this time, in an update, Twitter is no longer allowing users to access the chronological timeline that easy.

According to Twitter’s announcement tweet from its official support handle, the social media is making the algorithm-powered Home the default feed.

Users can still view latest tweet, but to that, there are some steps involved.

To do this, Twitter users have to pin the 'Latest Tweets' feed as a separate tab on the Home page.

Then, users have to swipe left from the Home feed, every time they wish to access the latest tweets timeline.

This is because Twitter is eliminating the option to pin Latest Tweets feed as the default tab.

"The Home timeline will be pinned first by default, but you can quickly access the Latest timeline by swiping left on Home. We’ll share your feedback and request with the team," reads the tweet.

In other words, Twitter is not losing its reverse-chronological feed altogether, but it’s instead moving it to its own tab.

Twitter’s decision to make 'Home' the default feed is a move that should increase engagement across the platform.

The feature is first made available to users on iOS, before coming to Android and the web.

Previously, the Latest feed is sort of a tool where people can quickly turn to breaking news situation.

By seeing the newest tweets first, users would know what to expect and what story to follow.

For users, reverse chronological is better when immediacy of information is what they want. In this case, what Twitter thinks is "best isn't the best.

It's worth noting that, if users have pinned the Latest Tweet, as long as the Twitter app is not closed, jumping between apps won't revert the feed to algorithm-based.

It will only be reverted back to algorithm-based when the Twitter app is closed and reopened.

On Twitter, users quickly sent negative feedback regarding the update.

Most of those people argue that they want back the option to see Latest Tweets by default, and said that the update is making Twitter confusing.

Days later, the company reverted.

Twitter changed everything back tot he way they were before.

"We heard you," the company said. "Some of you always want to see latest tweets first. We’ve switched the timeline back and removed the tabbed experience for now while we explore other options."

Published: 
13/03/2022