The Reasons Your Great Contents Didn't Get The Quality Backlinks They Deserve

On the web and in SEO terms, building backlinks is one tedious process.

From time to time, it can be as easy as snapping a finger. Not to mention that are a lot of places where you can create backlinks to your site by just submitting a form or filling our comments or write a guest post by just registering to a site.

But most of the time, the instances are getting rarer and rarer.

If you've ever tried building backlinks manually, then you know how cumbersome it can be. The reason it can be difficult is because you just can't get others' attention properly.

Let's break them down for better explanation:

Read: Good Backlinks And Bad Backlinks: Extracting The Quality

Backlinks that point back to your website

Your Contents

Great content is a must. There is no denying that contents are the things that people are looking for, and without them, you can't expect people to come to your site and be happy afterward.

So here, you should know that the number one issue that your website is not getting the quality links it deserves, is because it lacks good contents. Contents can make or break a site, so make sure that your contents do meet your audience's demands.

When your website isn't having good contents to start with, getting quality links can be much more difficult than if you have something unique and valuable to offer.

This case is also true to paid links, as more webmasters are becoming increasingly hesitate to link out to websites that offer no quality content that is useful to their readers.

Other roadblocks you may encounter when trying to get quality backlinks:

  • The targeted site already has a similar content.
  • Your content doesn't appeal the targeted site's readers.
  • Your content is not link-worthy.

Remember that good contents can also be a link-magnet, saving you the hardest part of the job.

You Don't Know Who Is Worthy And How to Reach Them

You have great contents, but they can be next to useless if you don't promote them.

There are many ways to boost your contents' reach, but unfortunately, there are too many ways to choose from. Some people opt to reach webmasters using email, while some straight through social media. Some use the contact form, and others just don't know how to get in touch with the person behind the targeted site.

First of all, you shouldn't just send requests for a baclink to as many websites as you can, because you should first analyze those sites to see whether or not they meet your criteria. If those sites you are targeting aren't on the same niche, even if you do get backlinks from them, they won't worth as much as the links you get from similar niche websites.

To help you with this, you can use multiple tools to know which keywords you excel and to know whether your targeted website is worthy. There are many tools to choose from, but choose only those you need. You can use free trials or paid tools and see which works best for you.

And for last, you shouldn't get too caught up in metrics. If you're too much into data, you can miss some chances and great opportunities out there. Only use analytics data to know your performance, know what to do and to craft your strategy.

Outreach

Sending emails

When you reach someone, there are a few probabilities: getting answered with good response, getting answered but with negative response, or not getting answered at all.

Many emails and personal messages are sent, but most of them are left unread or deleted. If you're a marketer, you should know this as you too should experience the burden of reading a ton of unsolicited email and messages. The person behind your targeted website too, can experience this.

To make your efforts worthwhile, you can disregard using automated tools for sending personal inquiries. Make your outreach as brief as possible, avoid weird fonts, emoticons, strange characters or misspellings. Take good care of the subject or title, as they can be the key difference of having your message read or discarded.

And if ever your inquiry is answered with a negative response, don't give up. Consider their response as a feedback. For example, bad response may indicate that the person you're reaching doesn't like your content. Sometimes, people may put some explanation to it, but in most cases, they don't.

But whatever you do, you should always offer clear and concise information in your initial pitch. This should help eliminate a lot of confusion and save you a lot of time down the road. Be clear about your intentions, and when possible, offer testimonials or examples of other sites hosting similar content.

Following Up

How many is too many? Some people consider one follow up is enough, while some others need to or three. Four? Still good. Five or ten? Probably not necessary.

There’s a lot of debate about how many times and the best way to follow up with webmasters when conducting a link campaign. Some webmasters may consider you a spammer if you kept sending them inquiries, despite them not answering you in the first place.

But you shouldn't deny the fact that your success rate relates to how good you follow up your targeted website, and how you can meet the procedures of attracting them. If you get response from your targeted site, respond back as quickly as you can. If you don't get any response, give them a few days to up to a week.

This way, you can reduce the risk for being irritating to them.

Keep your follow up messages no more than 10 times. If you've followed up to them that many and get no good respond, it's most likely that the link you want isn't going to happen. You better start focusing on something else and outreach other webmasters.

Follow ups

Conclusion

Backlinks can help your website to get more reach and engagement, better rank and increase the chances of conversion. With the many dos and don'ts when building backlinks, there is no one good way to do it, as there are different people out there.

The first best thing you can and should do, is make the best contents with the keywords that fit, and have them promoted.

And when asking someone for a backlink to your site, you can't just force them. Some webmasters have specific requirements before placing your link on their page, some may ask more details and inquiries, some may even have no idea to put a link to their page that they need to ask you or someone else to do that.

They may have a bad day, too.

Your website is your property, and other websites are others' belonging. Since your targeted website is something you have no control of, so do behave and play nice. Also remember to always promote your contents to all channels you own to ensure visibility and reach.