Is it possible for a business website to have high levels of web traffic and fail to yield growth of sales and profitability? Yes, that happens when, despite aggressive online advertising campaigns, a site fails to convert visitors to customers.
Experienced marketers know the difference between selling and marketing. If you use a lot of resources in Search Engine Marketing (SEM) campaigns and Pay Per Click programs without offering value to customers, you are basically trying to sell something that just isn't there.
Social Media Marketing
More than ever before, Social Media Marketing commands the greatest share of internet time. A few years ago, social networking destinations were the reserve of teenagers. Today, senior marketers treat social sites as very critical for successful online marketing. It all stems from the way social media works.
For starters, social media has made it possible to replicate real life relationships online. Above that, social sites have it possible to extend real relations and carry them over online. Thus, with social media it is realistic to form virtual communities of real people with preferences, tastes, hobbies etc.
The relationships that form through social media can be harnessed by businesses to promote products. This can happen in a number of ways. For starters, placement of adverts, posting of comments about your products etc can spark a conversation that can go viral and transcend physical, cultural and racial boundaries. This helps spread brand awareness and if your product is good, that translates into huge sales.
Social media sites such as Facebook are designed for context sensitive advertising. For instance, the kind of things a member comments about or ‘likes’ will attract related ads. Such sites also take and keep personal info such as age, hobbies etc. While most social media sites deny ever sharing personal info of members with businesses, it is a well known fact that most social site ads match demographics of the visitors.
Social Media Marketing is the way to go if you want your products to go viral.
Search Engine Optimiation involves increasing the quality, as well as the volume of traffic on a specific website. It’s about helping motivated searchers find your products and services. When combined with Pay Per Click (PPC), Search Engine Marketing (SEM), and Social Media Marketing (SMM), you have an Internet marketing plan that works in the age of digital marketing.