Quantcast is a technology company that specializes in audience measurement and real-time advertising (analytics). The company that was founded by entrepreneurs Konrad Feldman and Paul Sutter, offers public access to traffic and demographic data and detailed user insights to digital publishers enrolled in its Quantified Publisher Program.
Calling themselves “The World's Only Open Internet Ratings Service”, Quantcast was initially backed by $6 million in venture capital funding before a series B funding round raised an additional $20 million from investors Founders Fund and Revolution Ventures.
