To make use of machine learning engine, eBay acquires SalesPredict, a learning engine that uses order history to suggest new items people might want to buy. By acquiring the startup, eBay is trying to compete with Amazon.
"SalesPredict's deep expertise in predictive analytics and machine learning will contribute to eBay’s structured data efforts. For our buyers, it will help us better understand the price differentiating attributes of our products, and, for our sellers, it will help us build out the predictive models that can define the probability of selling a given product, at a given price over time," said eBay's Vice President and General Manager of Structured Data Amit Menipaz.
The acquisition should help eBay in showing contents that are more contextual to its users.
SalesPredict co-founder and CEO Yaron Zakai-Or said: "In partnership with eBay's broader structured data team, we will help arm eBay sellers with more information about the value of items, ultimately helping to increase customer sales conversions."
