For the first time, long-form video content (video with duration over 10 minutes) is having the majority of time watched across every screen: from connected TVs to computers, tablets and also smartphones.
The report was made by Ooyola, a venture-backed and privately held company that provides online video technology products and services. The company's findings concluded that smartphones are seeing a jump from 47 percent in 2016 to 55 percent in Q1 2017.
PCs that have become less common, still have their numbers increase from 55 percent to 65 percent. Connected TVs increased from 96 percent to 98 percent.
The most notable in the report happened on tablets. Long-form video consumption went from 65 percent in 2016 to 81 percent in Q1 2017.
Another record-breaking number in the report also include mobile devices in setting a new high of 56.5 percent video plays. This is up from 47.7 percent in 2016.
Other reports by Ooyola also include publisher (news and media organizations) and broadcaster (companies distributing TV content) ad completion rates and ad impressions for pre-roll and mid-roll video ads across devices.
To get into those conclusion, Ooyola's report is based on data gathered from its more than 500 million customers. According the the company, those people represent the hundreds of millions of video viewers that span across nearly every country in the world.
"The size of Ooyala video and advertising footprint, along with the variety of our customers, results in a representative view of global consumption and engagement trends," said Ooyala.
