The 3 Important Things To Consider When Redesigning Your Website And Blog

If you are considering in redesigning your website or blog, you need to know the things you need to do to make sure that the redesigning process results a great update.

Your website, whether it's a business website or blog, are still popular despite the popularity of social media. They are still the best place for you to communicate professionally with your audience and build brand awareness through content marketing.

As time passes, or due to several circumstances, your website or blog may need a visual change and/or redesign on its interface.

Some of the reasons include, but not limited to, the following:

  • Your theme is outdated.
  • Your content management system is no longer viable.
  • There were changes in the visual image of your brand.
  • Your website needs more usability.
  • Your audience requested some changes to the visuals.
  • Trends in website design change and you want to adopt the new technologies.
  • Incompatibilities with the technical and visual requirements.

Start With The Header

The up and the top most element of your blog/website.

This is where your brand's logo and usually the main navigation menu reside. It's something that should be available on all of your website's pages, and should constantly provide access to the most important parts of your websites with call-to-action features.

For the main navigation menu, it should be a basic but easy to spot interface to make it easier for your visitors to find what they want. Depending on your website/blog, five to ten navigation menus should be enough.

A good website design should have a good navigation structure. This means that the visitors can find the information they need with ease.

Your website's header, in many cases, should be distinct and separate. It needs to complete your customer's needs and highlights the visual styles of your brand. It should also be simple enough in terms of content.

However, the design of your header depends on how you want your brand to be perceived.

Updating Or Tweaking Your Theme

Theme is what makes your overall base of design. While people will certainly see your header section first, it's your website theme's elements that should make reading experience readable and pleasant.

First of all, as mobile users continue to rise, you need to update/tweak your website's theme to make it responsive. Responsiveness is important due to the fact that not screen sizes have the same resolution. For this particular reason, you need to make sure that your website/blog does not lose in readability whatever the resolution of the device from which it is being read.

The next thing that should come in mind is speed. Because not everyone benefits from fast and stable internet connection, you need to make sure that your website is fast enough for the majority of your visitors.

Another aspect is choosing the right font combination.

Not only that font combination is important to readability, it's also an important aspect in your website theme's web design. For readability, you may need to choose fonts that are easy to read in terms of size and spacing. For design purposes, choose the fonts that best suit your overall theme, the brand visual image and your message.

For example, if header features a specific type of font, try using the same type or something similar in your posts. Also, make sure your that the titles of your posts are readable.

Another thing that you should consider, is using spaces wisely. Using white space can improve experience by margins. Many modern websites and blogs are using spaces as an important component of the web page design. The spaces between the text determine the flow of the content and as well as its readability.

What you need to make sure is that consistency is a must. Text on all of your pages, at the very least, should look the same on each page.

About Us

It's important to describe yourself on the web if you have a blog of a business website. An "About Us" page is a place where your visitors can learn more about you, and what you're up to. On that page, you can write anything about what you're doing and what services you are providing.

You can also describe the philosophy or your business, the history behind your company, your blog's goal, and so forth.

The "About Us" page can also feature clients' testimonials as well as your contact details, in case there is no dedicated page for that kind of information.

When you're redesigning your website, there is a chance that you've undergone changes on your company profile or business mission. The "About Us" page is certainly the first and the best place to highlight those updated information.

Further reading: Making Your Simple Landing Page An Attractive Opportunity