Google announced that it's rolling out a redesigned AdWords interface to all advertisers.
While the new "experience" was first unveiled in 2016, it had a slow roll out over several months before being released to everyone.
"Our goal was simple," said Google. And that is "to introduce a faster and more intuitive AdWords that's focused on helping you reach your business goals."
As a start, AdWords pages load faster. According to Google, they're 20 percent faster on average. Google has also removed some clutters and also made navigation easier.
There are other features that are exclusive to the new interface. For example, there is a feature called "Landing Pages" page that give new ways to monitor performance, and call bid adjustments. This also gives advertisers control over how often a call option appears in an ad.
Then there is new features for data visualization for insights. Here, advertisers can see the days and hours people are most engaged with their business. This will help them take immediate action to drive better results.
New reports and controls that are built into the updated experience have also been highlighted periodically by AdWords on its blog. The AdWords Help Center has been updated with all the latest features.
Google also advises advertisers to check out the Best Practices guide for recommendations and tips on how to make the most of the new experience.
Users can get acquainted with the new interface and its features through the guided tour. Initially, it's possible for advertisers to toggle back and forth between the new and old interfaces.
Some functionality is still being rolled out to the new UI, "with many more to come," said Google.
