Indonesia is vast, and with a population of more than 260 million, the country is indeed the driver of the Southeast Asian market.
However, according to Indonesia's Ministry of Communication and Information Technology, until February 2019, micro, small and medium enterprises that have adopted at least some modern technology and the internet to help their businesses, accounted to only 9.61 million.
This is a small number, considering that it is only 16.33% of the 58.9 million registered small- and medium-sized businesses throughout Indonesia.
To help those micro, small and medium enterprises, Indonesia's fourth unicorn Bukalapak is registering its 'Warung Mitra Bukalapak' (Bukalapak Partners) to Google My Business.
What this means, according to co-founder and President of Bukalapak Muhamad Fajrin Rasyid, this should help those businesses to show up on Google Search and Google Maps.
By allowing Bukalapak Partners to register their businesses to Google My Business directly through its apps, according to Fajrin Rasyid, owners will have their business shown on Google Search or Google Maps. With queries like "warung" (shop) or "frozen food", Google users will see Bukalapak's Partners closest to them, complete with the business' description and their location on the map.
This should make Google users to easily find those small businesses.
In turn, those businesses will benefit from the modern-days technology. They will have more reach, which will potentially increase their revenue.
As one of the top executives at Bukalapak, Fajrin Rasyid said that technology isn't all about sophistication or advancements. What's more important is how to make the technology solve problems.
"This is what we at Bukalapak are doing, and that is also what we'll continue to do."