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Pinterest Launches Propel, A Program To Support Businesses That Are New To Pinterest Ads

Pinterest

Pinterest is having a tens of thousands of advertisers using Promoted Pins to meet their goals. On March 29th, 2017, the company has released a new program that aims to help those that are new to Pinterest.

Called Pinterest Propel, the program is meant to ease advertisers with Pinterest providing one-on-one support from ad experts. With Pinterest Propel, Pinterest wants to help new advertisers by teaching, helping and training them to build campaigns alongside advertisers.

The program is for 30 days and is free of charge. But to qualify, advertisers must be ready to spend at least $100 a day on ads. The program is initially available for participants in the U.S. and Canada.

What qualified advertisers can get with their money, include:

  1. 30 days of one-on-one phone support from Pinterest experts.
  2. Custom-built Pins made by the Pin Factory that are ready to promote.
  3. Education and training on using Pinterest to grow their business.
  4. Access to tips, best practices and Pinterest Guides.
  5. Customized tips for up to 3 clients.
Pinterest

While the program is not created by Pinterest for business to build new campaigns, but it can be valuable for those that are keen on expanding their reach on the platform.

People visit Pinterest for pictures and inspirations. Such as wedding, vacation, home furnishing, cooking and others. One of the reasons why Pinterest focuses on small and medium-sized businesses, is because people come to the company's site to get inspired by unique ideas. While those advertisers segment won't likely to spend big on ads, but their numbers are plenty, and have proven to be the huge source of income for giants like Google and Facebook.

For Pinterest, those people may contribute to more than a quarter of its revenue.

Early participating partners in Pinterest Propel include Agency Within, Beachbody, Farm Fresh to You, Ghirardelli Chocolate, McBeard, ROI Revolution, Resolute, Suja Juice and Too Faced Cosmetics. Those early adopters of Pinterest Propel are said to have three times more clicks and 38 percent lower costs per click.