One of the common difficulties to start a conversation, is to make the two people who have not met before feel more relaxed with each other and comfortable.
Twitter is one of the popular social media. To please advertisers and brands, and encourage further spending, the social media company is introducing its own version of ice-breaker. In its strategy to drive engagement and bring brands and users closer together, Twitter is now introducing Direct Message Cards.
Direct Message Cards attach a menu of buttons to a Promoted Tweet. This way, people can select the option given to start a DM thread discussing a particular topic.
Be it with a human or the advertisers' bot, Twitter wants the conversation to start and people engaged.
While Direct Message Cards are limited to advertisers, they can also be used in organic tweets, as well as Promoted Tweets.
Twitter has been testing the Direct Message Cards with brands like Patrón Tequila. In its case, Patrón Tequila's card can show a menu of different contexts in which someone might want a cocktail. People can pick one, and the brand's representative bot will ask them some questions about the occasion and recommend a drink for them to try.
Twitter's Direct Message Cards are meant to push private conversation into a something that benefits both parties. For advertisers, it's engagement and sales.
The cards are supposed to make conversation going by breaking the ice, past the awkward small talks. They are similar to opening messages for brands that tailor messages based on the person's conversation, location or others.
The main difference with Direct Message Cards is that people can choose multiple conversation-starters. Advertisers can include up to four choices in a single card.
And for users, Twitter is also adding a filter to their incoming messages. People that aren't followers will appear as 'Request in Messages' tab.