Apple is investing $1 billion into Uber's Chinese rival Didi Chuxing in its move to battle for customers in the country. Apple's investment has made Apple a strategic investor in Didi alongside other Chinese tech giants such as Tencent and Alibaba.
"The endorsement from Apple is an enormous encouragement and inspiration for our four-year-old company," said founder and CEO Cheng Wei.
The company that has recently rage an all-out war against Uber, claimed to have an upper hand in the country. Especially because it has been operating long before Uber ever came to China.
Didi is performing well in China. completing more than 11 million rides a day from its 300 millions users in more than 400 Chinese cities. The company is also holding 87 percent of the private car market and 99 percent of taxi-hailing in the country.
Didi's offering includes: booking buses or private cars, taxi-hailing, ride-sharing, and even a test drive options.
"We are extremely impressed by the business they've built and their excellent leadership team, and we look forward to supporting them as they grow," said Apple CEO Tim Cook.
