Google Penguin 2

26/05/2012

Google has just rolled out the first update to its recent webspam-fighting Penguin algorithm. Matt Cutts from Google first announced the news on Twitter, calling it a "data refresh".

The Penguin algorithms had led to new talks within the SEO industry. Some sites have been penalized as false positive, others have had their rank and search result list dropped, while others had significantly increased their traffic. With the update, Google is aiming for a better algorithm in ranking websites.