PewDiePie, The First Solo Creator Reaching 100 Million Subscribers On YouTube

25/08/2019

With more people having access to the internet, YouTube is gaining a huge share of its user base. And here, content creators are also benefiting as they can reach a lot more people that they previously can.

And this include the gaming vlogger Felix Kjellberg, a YouTuber and influencer better known as PewDiePie.

The Swedish comedian, and gamer–commentator has his channel surpassed 100 million subscribers on YouTube, making him the first solo content creator to achieve this height.

Kjellberg who owns and operate PewDiePie, is considered the second to reach the 100 million subscribers milestone, surpassed by only T-Series. Kjellberg who joined YouTube as PewDiePie in 2010, has built his popularity among the legion of young fans with his "let’s play" game commentaries.

Kjellberg is also popular for numerous controversies, including from his antisemitic jokes and Nazi imagery.

In one of Kjellberg’s videos for example, he hired men to held up a sign saying: “Death to all Jews.” He also recommended some videos and channels that feature Nazis.

Kjellberg removed some of the videos and his recommendations after recognizing that some of this joke were “ultimately offensive”.

But still, Kjellberg's PewDiePie popularity on the web is considered to be surpassed by none.

And his popular personality figure has attracted, and also has been embraced by far-right figures including the Christchurch shooter, who urged his live stream viewers to “subscribe to PewDiePie”.

In the late 201, the Indian entertainment industry T-Series was gaining on PewDiePie's number of subscribers.

It was a war where the two are racing with one another for the most-subscribed YouTube channel YouTube has ever encountered.

Kjellberg urged his followers to subscribe to his channel after T-Series began to quickly amass support, with Bollywood stars rallying fans to help overthrow PewDiePie’s five-year reign as the most subscribed channel on YouTube.

In the West, among the many campaigns by fans, fellow YouTubers also started helping Kjellberg, including millionaire Mr Beast who purchased hoardings and radio ads to support Kjellberg in North Carolina, while another YouTube personality, Justin Roberts, bought a $1 million billboard in Times Square urging people to subscribe to PewDiePie.

Felix Kjellberg married his longterm girlfriend, Marzia Bisognin
Felix Kjellberg married his longterm girlfriend, Marzia Bisognin, a moment before reaching 100 million subscribers

There was also a hacker who believed to have hacked 50,000 printers around the world to print paper messages asking people to subscribe to PewDiePie on YouTube.

Kjellberg himself made a rap diss track about the label in an effort to hold on to the top spot, as well as creating a campaign to raise £150,000 for Indian charity Child Rights and You (CRY), with the aim to increase his subscribers count.

But in March, Kjellberg finally gave in.

He created a music video with a series of his personal confessions and accusations against the rival, somehow showing his last stand against T-Series. And since then, the war between the independent personality and the corporate entity ended, in which the latter won.

Kjellberg just got married to his longterm girlfriend, Marzia Bisognin, a moment before reaching the 100 million subscribers.

The couple got married exactly eight years after they first met in a small ceremony that appears to have taken place at London’s Kew botanical garden.