The main purpose of a website design is to give a unique identity to a website. It is one of the most important way to attract more number of customers by designing user-friendly and interactive websites so it increases the demand of whatever the website is selling. Web design has been used more than often to increase website traffic and converting visitors from targeted potential buyers to make a purchase.
Good content management, attractive design and layout, easy navigation and story boarding are some of the requirements of a successful website. With these requirements, even without the help of extended internet marketing and SEO (Search Engine Optimization), a website can draw a huge amount of traffic although with a prolonged time.
Understanding Psychology
It is vital for a website design to create a lasting impression on the visitors to improve traffic and visibility on the internet. Without internet marketing and SEO, a website can have a longer time to reach their customers. But even though without having those, a good website design draws the attention of visitors ad induce them to take certain action. Hence, it becomes necessary to design the website from the customer's point of view.
A website design should apply the principles on how to make the product and/or service it is selling easy to see and attractive. This will make it more likely to draw maximum attention from visitors that scan the web pages with a glance. Attractive design that highlights the products and/or services properly and effectively will entice visitors to purchase.
Website Design Principles
Content
An attractive look is one of the basic in a website design. But the content of the website is what actually deserve further attention. Rich contents in a website is one of the aspects that visitors see to measure the quality and effectiveness of a website. Therefore, it is important to give visitors interesting and informative information that prove useful to them.
Visual Images
Images has given a high possibility of creating a greater impact on the mind of viewers. Since the early times, a single image was said to describe more than words. A website must always try to use more visual images that have the ability to capture the attention of the audience with a particular message. Graphic design has contributed in this matter, along with website design, to make an attractive overall looks for an online presence.
A fine balance between visual and text can make an web page attractive and informative at the same time.
Guidelines
More than often websites are not able to provide effective solution to problems faced by customers, leaving them in a state of unguided with unsolved questions and a state of dilemma. One of the main principles of a good web design is to give a clear picture of a website. A website should be self-explainatory so it can guide customers by providing quick solutions to all their queries without making them dive into countless of pages the website may have.
Simplicity
A website main aim is to give all the required information to visitors through the website easily with simple navigation. The design and layout of a website should be kept simple as possible without creating any necessary distraction and misleading contents or altering the overall design and colors.
Simple user interface can give visitors and customers a more friendly experience by creating an environment that are not confusing. Visitors will likely to navigate away from the site if they can not find what they are looking for, or frustrated with misleading links, ads or confusing design and layouts.
Communication Medium
It is vital for a website to effectively communicate with its customers; this can be made possible only with a good website design. A good website should avoid using technical terms when possible and use languages that is more friendly. Websites should be able to put acrouss their ideas and suggestions along with the message in a manner that it gets to the customers. A website design should be able to create the familiarity about the website, and its products and/or services it may sell.