The war rages on, and it's just getting fiercer.
Since the generative AI trend was started by OpenAI, following the release of ChatGPT and DALL·E, others seemingly got caught into the trend, that many of them have become rivals in the increasingly saturated industry.
Adobe has what it calls the 'Firefly'.
According to its announcement, Adobe Firefly is meant to be a family of generative AI models, "designed to be safe for commercial use."
Initially available on PCs and Macs, this time, Adobe is introducing it to mobile.
To do this, Adobe launched a dedicated Adobe Express app.
Stand out with Adobe Express
Your all-in-one, AI content creation app for making social posts, videos, flyers, and more. The new mobile app is now available in beta here https://t.co/PjE0vPDYCd pic.twitter.com/KIKb7P4OFs— Adobe Express (@AdobeExpress) March 7, 2024
According to Adobe in its announcement, key features include:
Key Adobe Express mobile app features include:
- Text to Image: Users can create a new look for a project by instantly generating new images with Firefly generative AI.
- Generative Fill: Insert, remove or replace people, objects and more with simple text prompts.
- Text Effects: Make headlines, copy and messages with text stylings using generative AI.
- Video: Get started with unique templates, combine video clips, images and music, add animations, and generate real-time captions in 100+ languages – instantly.
- Expanded Content and Templates: Access thousands of video and multipage templates, more than 25,000 Adobe Fonts and hundreds of thousands of Adobe Stock videos, music tracks and image and design assets.
- Quick Actions: Edit photos and videos, remove background and resize images with just one click.
- Content Scheduler: Plan, preview, schedule and publish to social media channels like TikTok, Instagram, Facebook, Pinterest and more.
- Brand Kits: Upload and share brand assets and easily use brand fonts, colors and logos on any design to speed up on-brand content creation.
- Collaboration: Real-time co-editing and seamless review and commenting capabilities add speed to the creation process.
Adobe Express is described as the "all-in-one, AI content creation app" using Adobe Firefly to blend AI innovation with human creativity.
In all, the tool should allow creatives to design, edit and curate projects via Photoshop and Illustrator, making the app a one-stop shop for instant content creation.
While there's a range of Adobe software to choose from depending on users' project, this Adobe Express app should come in handy for digital creators, especially those who wish to create content on-the-go.
From social media content creation to flyers, posters and promotional posts, Adobe Express for mobile is evolving the way people create, giving users professional-level content creation tools in one accessible app.
Initially, Adobe Express for mobile is launched in its beta phase.