
Generative AI is all the hype, and the competition is getting more tense as the models become more capable.
Adobe is a multinational software company renowned for its innovative and creative software solutions, best known for its flagship products such as Photoshop, Illustrator, Acrobat, and Premiere Pro, which are widely used by professionals in industries like graphic design, video editing, photography, web development, and document management.
The company is just like pretty much other tech companies that are actively experimenting with generative AI, the AI that became a hype since OpenAI launched ChatGPT.
Adobe with its Firefly, wants to capitalize on the trend, by making it a family of generative AI models, "designed to be safe for commercial use."
The tools, including tech-to-image generation, shall be first integrated into Adobe Express, Photoshop and Illustrator.
Initially launched in beta, Firefly includes a text-to-image generator, the ability to apply different styles to images, and text effects. This allows users to apply different styles or textures to text with a detailed text description.
And this time, Adobe has significantly improved the AI, by making it able to process up to 10,000 images at one.

Adobe is introducing a set of generative AI tools designed to streamline and automate time-consuming tasks, especially in image and video production.
The standout among tools among these tools, is Firefly Bulk Create, which enables users to process up to 10,000 images at once, automating tasks like background removal, background replacement, and resizing—all without the need to manually edit each image.
Firefly Bulk Create combines various Firefly-powered APIs, aimed at making these powerful tools accessible even to those without coding expertise.
Initially launched in beta, the tool is divided into two main features within Adobe’s Firefly web app: 'Remove Background' and 'Resize.'
The background removal tool allows users to upload images from their computer, Dropbox, or Adobe Experience Manager and quickly erase backgrounds with just a few clicks. Additionally, users can choose to replace the background with a predefined image or color (using HEX codes), making it particularly useful for tasks like product marketing.
The tool supports exporting images as PNG or JPEG, with PSD file support expected in the future.
As for the resize tool, it allows users to select from various preset dimensions for platforms like TikTok, Instagram, and Facebook.
It uses Firefly to stretch the backgrounds of images to fit these platform requirements.

However, for simple marketing images, this tool can save time and effort compared to manually resizing assets across different platforms.
Beyond image processing, Adobe is also making other generative AI tools available to developers.
These include Dubbing and Lip Sync, which translates and synchronizes video lip movements to audio in 14 languages, and a new InDesign tool that automates text and image formatting for both print and digital media. Additionally, Adobe is introducing Digital Avatars, which can generate avatars based on text descriptions and voice recordings, useful for product explainers and videos.
As Firefly gets more users, Adobe wishes to capitalize on it by charging these tools based on "consumption," meaning users likely need a premium Adobe Firefly plan to access generative credits that can be used for tasks like batch editing images.
Generative AI tools are known for being resource hungry, meaning that they're expensive to train and maintain.
The power required to edit batches of 10,000 images is certainly expensive.