There is no doubt that Apple products are expensive. But with their hefty price, Apple wants customers to experience the quality it has to provide.
With its iPhone 12 series, Apple is shipping less things inside the box but with more or less retaining the price. But at least, Apple wants customers that know the variety of customization they can do with that it has in store.
To do this, the company launched an interactive mobile web app that lets users customize the color of their iPhone, the MagSafe case, and the wallet attachment.
Calling it the 'iPhone 12 Studio', the service is very similar to the Apple Watch Studio, which is something that users can find helpful when wanting to buy the Apple product.
The big difference between them is that the iPhone 12 Studio only works on mobile an tablet, while the Watch Studio can also work on desktop.
Using this iPhone 12 Studio is pretty simple.
After visiting the website through a mobile web browser, users will land on a screen which give them an option to choose between Apple’s four iPhone 12 models: the 5.4" iPhone 12 Mini, the 6.1" iPhone 12, the 6.1" iPhone 12 Pro, or the massive 6.7" iPhone 12 Pro Max.
After selecting one, users can start customizing.
Here, users can change the color of the device, to then do the same thing with the MagSafe case. After that, users can then choose which color the leather wallet they want on the back of phone.
After that, users can add their name, and see how the phone will appear when 'Stacked' or 'Doubled Up'. Users will then see an option to download the image of their customized iPhone.
The web app doesn't do anything more than that.
Using parallax effect, Apple designed it to be very simple, streamlined, and very much like Apple.
But what it does, is a marketing push to allow some potential buyers (and those who couldn't afford them) a moment to fantasize about which new iPhone would be the best for them, before buying the phone through that 'Pre-order' call-to-action button at the top of the page.