Link Building has always been an important part of any Search Engine Optimization campaign. Google and other search engines update their algorithms frequently, this makes link building even more vital.
As many SEO consultants are aware in the SEO industry, Google is getting clever when it comes to the poor SEO techniques with regards to link profiles of a website. Updates from Google has affected many companies whose link profiles were not as natural as they should be. Online marketing isn't just about getting your name out to the World Wide Web as possible anymore; Search Engine Optimization has finally turned into something that online marketers can be proud of.
Building Links as Relationship
Natural link means that the link going back to the website looks like people that spread the words about the website to others. On the other hand, unnatural link profiles will come from paid links, link farm schemes, bulk links using the same anchor text repeatedly, etc.. These kind of unnatural links have always been the thing that Google and other search engines avoid.
When a website is set out its link building strategy, the webmaster of the website will need to think of the best places to try and get links from. These places are where the website will engage and get the attention of those potential customers who are looking for its services or products. This ensures that the webmaster is targeting the right people, places is most important, if done correctly, this will bring in a higher conversion rate in sales and a traffic increase to the website.
Link building that are meant to be a source of online research, communication and employment, helps in ensuring that the information over the internet is given to the public by linking the public to the website. The website contains information about the products or even the company.
Many think that link building is not as important as it once was due in each and every new updates in Google's Algorithms. But the status of the internet, a web of networks, is a made of links that connects from one to others. This has made links still important despite any updates done to search engines.
When building links as a relationship, the trend is that you are building a community for your niche. Instead of working to get mentions and have people link to your website, companies should be focusing on building new relationships with other people, website owners of the same niche and other businesses in the same industry. These will create a community where your name, your company and the link to your website is shared.
SEO by Social Media
Today, social media has been a phenomenal industry where people start to share their lives online. Social media is another link building way, which is starting to heavily impact on rankings in search engines. Many companies will not have social media pages as generally most would not consider how effective having a social media presence can be. Social media marketing is a great tool these days and is becoming more and more popular.
Being on social media websites can build up a relationship from people who like what the company is providing, be it a service and/or product. Sharing the right kind of information or offers through social media pages can get customers to engage with the company. This has highlighted word-of-mouth marketing on the internet.
The popularity of a company in the eyes of the public which will in turn increase its search engine rankings.
SEO as a whole, is quickly changing into digital marketing, it's a new era in marketing compared to TV ads, flyers, billboards and so on. The amount of people a company with its website can reach in such a short space of time can be large.
Conclusion
The overall importance of link building in SEO today is as important as it ever has been.
Google will never stop taking backlinks into account when it comes to ranking a website. They use it to gather the authority and the presence the website has. They use it to see how popular the website appear to its clients and potential new clients.
As they see your following grow, and more people talk about you the better you appear in the search result.
A lot of website owners and businesses don't seem to realize that, even if you're number one on Google, at the end of the day somebody has to read and enjoy your content for a conversion to happen. By creating and sharing quality content within your own online community, you'll both be able to enjoy the benefits of a shared audience, more sales and a higher rank.