Background

In 2021, Privacy-Focused Search Engine DuckDuckGo Grew By Almost 50%

27/12/2021

Google Search is the undisputed king of search engines. It's the most powerful, the most reliable, and has more in its indexed database than any other search engine in the market.

While others in the competition are trailing behind Google by a long shot, the privacy-focused search engine DuckDuckGo continues to grow rapidly.

While Google remains the dominant search platform, DuckDuckGo has seen impressive year-over-year growth.

In 2020, DuckDuckGo received 23.6 billion total search queries and achieved a daily average of 79 million search queries by the end of December 2020.

In 2021, the total number of search queries rose to DuckDuckGo received around 35 billion, and the daily searches jumped to around 100 million per day.

By the numbers, DuckDuckGo shows rapid growth, and had a big year in 2021.

DuckDuckGo, December 2021

DuckDuckGo managed to see a massive despite battling Google, the search engine that made the world refer to searching the internet as "Googling."

DuckDuckGo achieve this feat because unlike other notable search engines, DuckDuckGo does not track users' searches or their behavior on other sites.

Instead of building user profiles in order to target them with interest-based ads, DuckDuckGo search pages display contextual advertisements that are based on the searched keywords.

As an anti-Google search engine, DuckDuckGo doesn't build its index using data from Google.

Instead, it built its own DuckDuckBot spider that crawls websites, and created index from partners' data, such as Wikipedia and Bing.

While DuckDuckGo's growth is considerable, the search engine still only has 2.53% of the total market share, with Yahoo! at 3.3%, Bing at 6.43%, and Google holding a dominant share of 87.33% of search engine traffic in the U.S.

According to Statcounter, DuckDuckGo's market is even less significant, giving it a measly 0.66% at the sixth position. Google dominated the list with 91.4%, following by Bing with 3.14%.

Regardless, DuckDuckGo's growth is an impressive feat on its own, considering that its users are those who are frustrated by tech giants like Google, Facebook and Microsoft, which use their data to earn money from them.

As more people start to concern their privacy, DuckDuckGo's market will go nowhere but up.

Before this, the company founded by Gabriel Weinberg introduced 'App Tracking Protection for Android,' which blocks third-party trackers from Google and Facebook found in apps.

DuckDuckGo also released a DuckDuckGo Privacy Browser that is not based on Chromium.

"No complicated settings, no misleading warnings, no 'levels' of privacy protection – just robust privacy protection that works by default, across search, browsing, email, and more," said DuckDuckGo.

"It's not a 'privacy browser'; it's an everyday browsing app that respects your privacy because there's never a bad time to stop companies from spying on your search and browsing history."