02/07/2014
Facebook announced an agreement to acquire LiveRail. The advertising technology company that was founded in 2007, is best known for wedging themselves between content providers and users with online video ads. LiveRail is currently behind the ads that are pushed to websites and apps owned by Major League Baseball, ABC, A&E Networks, Gannett and Dailymotion.
LiveRail is one of the biggest ads seller that specializes in the delivery of only the most relevant ad content. And by acquiring it, Facebook aims to satisfy publishers and marketers alike with more interesting and engaging online ads.