There is no better way to market a product than having passionate users share it organically—whether through word of mouth, personal recommendations, or authentic experiences that resonate with others.
When people genuinely love a product, their enthusiasm becomes the most powerful and persuasive marketing tool.
The next best way would be well-targeted advertising—reaching the right audience with compelling messaging across platforms like social media, search engines, and streaming services. Effective ads don’t just sell a product; they tell a story, spark curiosity, and create a lasting impression that drives engagement and conversions.
And the best way to do this is by riding the wave of existing hype while subtly capitalizing on competitors' weaknesses—not through direct attacks, but by positioning the product as the better, smarter, or more innovative choice.
And Perplexity made one that is unique.
Perplexity is taking a bold swing at Google with its latest ad, featuring Squid Game star Lee Jung-jae in a high-stakes, escape-room scenario.
The ad cleverly pokes fun at Google’s infamous AI mistake, where its search tool once suggested adding Elmer’s glue to pizza sauce to make cheese stick.
In the spot, Lee first consults a search engine humorously named “Poogle”, only to get unsatisfactory answers.
Frustrated, he turns to Perplexity, which confidently responds: "Use fresh, low-moisture mozzarella. Don’t use glue."
The campaign comes as Google doubles down on AI Overviews, despite criticism over accuracy issues.
Meanwhile, Perplexity, branding itself as an “answer engine,” faces its own controversies, including accusations of plagiarizing content. With competition heating up in the AI search space, this ad signals that Perplexity is ready to challenge Google head-on—with a mix of humor, confidence, and a little shade.
Read: How Google’s AI Overviews Kept Using Its Viral 'Pizza Glue' Mistake To Make More Mistakes
