Instagram has been one of the fastest growing social media platform. The idea that came from Kevin Systrom has taken part in progressing the culture of modern internet and social networking.
When it redefines how we see the social internet and photography, liking it or not, it aims for more.
As it matures by the days and with more users on board, there are essentially bits of things that it can do to improve experience. And one of them is the ability to save a post.
With the many contents posted by people, some can be awesome while others can be "tasteless" but actually inspiring. Whatever your taste might be, if you ever see something that you want to save for later, Instagram's save post is the answer.
Announced on December 14th, 2016, it is basically a bookmark feature. It's small but somehow overlooked. Rolling out for both Android and iOS, the update adds a little bookmark icon that is similar to Facebook's.
The icon is located at the bottom-right of a post. By tapping on it, the post will be saved into a private tab on the user's profile.
It's probably the least thing most people would expect Instagram to have in mind, but it's nevertheless convenient.
The Facebook-owned Instagram in releasing the bookmark button is something to be worthy. The small feature works as expected, and saved posts can be removed just as easily as they were added.
But what goes behind the scene is that Instagram is still using its appeal. By seeking enhancements by giving updates, it is still keeping the app simple and intuitive. And this can be generally useful in the heels to get a better position in the picture and video sharing industry against competitors, notably Snapchat.
Earlier, Instagram introduced an algorithmic method of post ranking. And in the attempt to get more users, Instagram is copying Snapchat by adding Stories to ephemeral messaging and disappearing contents as well as the Events Channel.
It is said that Instagram is chasing after Snapchat's market. Competing in a similar league, Snapchat's market is more direct and targeted. By borrowing many Snapchat's feature, Instagram hopes that it can keep its users from wandering away to Snapchat, and make Snapchat users to be curious enough so they will eventually favor Instagram.
As a comparison, Instagram boasts 500 million users with $1.5 billion revenue. Most of its growth is oversees with about 400 million people living outside the U.S.. Snapchat on the other hand, is having 150 total active users, but it is generating more than $935 million in 2016 alone. Snap, Inc. which is Snapchat's parent company is valued between $25-35 billion.
Related: Facebook, Instagram Vs. Snapchat: Copying To Eliminate The Threats