Gone are the days where brands rely on the media industry for visibility. This time, the information age has delivered innumerable wonders, as it churns out numerous innovations on a daily basis.
One of the reasons that the society can enjoy such convenience and awesome technologies, is because of users in providing endless strings of personal information. Companies that got their hands on user data, can gleam into our habits, needs, passions and many more.
Put that all with vast arrays of datasets, together, companies have raked huge amount of profits.